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What It Means to be a Powerful Business Woman with Rachel Ten Brink of Red Bike Capital

CEO of Red Bike Capital

October 22, 2021

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Highlights

  • Rachel’s background, the value she found in corporate training, and what pushed her to start her own company
  • Developing the Scentbird brand and why you shouldn’t do the “try before you buy” business model
  • How Rachel connected with her Scentbird co-founders
  • The benefits of having a large team of founders and the role of diversity in the Scentbird team
  • Being adaptable to change and how much time to give an idea to see if it’s working
  • The importance of engaging customers in conversations
  • How Rachel decided it was time to move on from Scentbird and start another venture
  • Managing your mental health as an entrepreneur
  • What led Rachel to found Rent Bike Capital
  • How to effectively communicate to women on social media to influence your marketing
  • Facing challenges as a woman in business over the years
  • The gender gap in venture capitalism
  • Rachel’s tips and tricks for raising money and presenting over Zoom
  • Why influencer marketing is an effective way to connect with women

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