“I want people to have the financial freedom and independence and really steer the boat when it comes to their businesses, by understanding how to market themselves properly and share their stories.”
In this episode of The Entreprenista Podcast, Courtney sits down with creator, entrepreneur, and CEO Valeria Lipovetsky to discuss how she transformed a passion for storytelling into Valeria Inc., a media company generating more than $25 million in annual revenue.
Valeria shares the pivotal moment she decided to bet on herself, how her husband and co-founder Gary helped recognize the massive opportunity in creator-led media, and why protecting her creativity became the key to scaling her business. From hiring a CEO early to building long-term partnerships with brands like Dior and Paige Denim, she offers an inside look at the systems, mindset, and leadership required to grow beyond being "just an influencer."
What We Talked About:
Scaling and Structuring a Creative Business [5:55]
Navigating Challenges in Entrepreneurship [11:21]
Creating Value and Long-Term Partnerships [17:19]
The Dynamics of Co-Founding with a Partner [23:23]
Future Aspirations and Investments 29:26]
Connect with Valeria:
@valerialipovetsky on Instagram
Valeria Lipovetsky on LinkedIn
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Valeria Lipovetsky
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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