“All we have to say is, ‘Today is the day I do not quit. I'm not gonna focus on tomorrow. Today is the day I do not quit.’ And so, to be able to walk away from a course or a podcast conversation or off a stage or off a plane saying, ‘Well, today wasn't the day I quit, I'm gonna pat myself on the back.’”
Building a business often starts with following the path you think you’re supposed to take, until something forces you to question whether it’s actually the life you want.
For many founders, entrepreneurship begins during seasons of uncertainty, reinvention, or major personal change. And sometimes the most powerful businesses are built when people stop trying to fit into someone else’s definition of success and start building from who they truly are.
In this episode of Entreprenista Podcast, we sat down with Jasmine Star, a world-class speaker, thought leader, podcast host, CEO, and entrepreneur dedicated to helping you achieve your highest goals. Jasmine began her career as an internationally recognized wedding photographer and later transitioned into a business strategist for creative entrepreneurs, spending nearly a decade assisting business owners worldwide. She has now founded Social Curator, a tech company offering a monthly subscription that acts as a digital marketing agency in your pocket, complete with an AI Social Media Manager.
As a top podcast host and keynote speaker, she aims to inspire you to transform your approach to your personal and professional goals and realize your full potential.Tune in to hear about the impact of Jasmine’s decision to leave law school on her journey. Learn about her realization that she could build a photography business and why she believes having multiple revenue streams is crucial.
You can listen to the podcast here on Spotify and Apple Podcast.
Here are a few moments from the podcast:
Jasmine reflects on growing up without entrepreneurship feeling like a realistic option for her future:
“My father immigrated from Mexico. My mother is from Puerto Rico and they met in East Los Angeles... I grew up seeing people go in clean hotels or cut lawns and so in my mind starting a business was just as... big or lofty as doing the Olympics or being the president and so it just never crossed my mind... I actually didn't grapple with the question of whether or not I could start a business until I was 25 years old.”
After her mother’s cancer relapse, Jasmine was forced to reevaluate the future she had planned for herself:
“When I left law school, it left a vacuum of sorts... And my mom was facing... a nine year battle with brain cancer and we were told to make funeral plans... it was one of those life moments that shake you so hard and force you to say, okay, what do you actually want? Because there's the should... What do you want to do? And that was the first time that I grappled with it.”
She shares how building her photography business taught her the real power of personal branding:
“What I quickly realized early on was that people weren't buying or investing in photos as much as they were investing in a photographer... I started seeing distinctly in Los Angeles... people are not buying a cake, they're buying who the baker... somebody's not buying a website, they're buying the graphic designer and what they get to say and feel about that experience.”
Jasmine explains why founders don’t need to become someone else in order to stand out:
“You don't have to be the fastest, you don't have to be the best, you don't have to be the best looking, you don't have to be the youngest or the oldest or the whitest or the blackest. You can just be you and put it out in such a way that gets people to care about it so that they're willing to spend more, wait longer, talk about you in greater degrees and feel as if they're a part of your success and journey.”
She opens up about the messy, behind-the-scenes reality of launching her first online course:
“I was literally watching videos... Googling what is a lead and what is acquisition?... My husband and I spent two days just trying to build and figure it out... We literally looked up at each other... and we high five and we're like, ‘We made fire!’... And then I taught a class... and I'm seeing people buy and I'm like, ‘holy God, it's happening.’”
Jasmine shares the perspective that continues to carry her through the hardest moments in entrepreneurship:
“It's so embarrassing to do a digital live class and nobody shows... It's so embarrassing that you make an offer and nobody buys. I have been there... Today is the day I do not quit. I'm not gonna focus on tomorrow. Today is the day I do not quit... today wasn't the day I quit. I'm gonna pat myself on the back.”
You may also like:
- How to Build a Personal Brand That Creates Business Opportunities
- How to Build Wealth as an Entrepreneur: 7 Power Moves for Women Founders
- Entrepreneur Burnout: Prevention Strategies That Work in 2025
Curious about joining the Entreprenista League? Sign up here for a free info session.
Connect with Jasmine:
- Website: The Jasmine Star Show
- Instagram: @jasminestar
- Facebook: Jasmine Star (@JasmineStar)
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Updated on: May 25, 2026
Guests
Jasmine Star
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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