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The New PR: Growing and Scaling a Community-Based Business with Jamie Hess of NYCFitFam

December 17, 2021

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Highlights

  • Jamie’s early days in public relations and how she learned “the art of follow-up”
  • Starting NYCFitFam and making the leap of faith from the corporate world to pursuing a side-hustle
  • Her strategies for moving from a 9-to-5 to starting your own business
  • The value of a multi-channel business and why you shouldn’t put all your eggs in the influencer basket
  • The first brands Jamie worked with when she became an influencer
  • Jamie’s advice for reaching out and pitching to an influencer
  • Her podcast, Off the Gram, and building a community during a pandemic
  • Her tips for starting and growing a podcast
  • The mission behind Jamie’s Big Ask program and the power of living life with support and accountability
  • Why having a mission as the foundation of your business is crucial
  • How Jamie finds new people to be members of her coaching program
  • The value of having an executive coach
  • Why she doesn’t look at foibles as mistakes and what it means to lead with happiness
  • Jamie’s favorite workout routines and her advice for sticking to an exercise habit

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