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Gregg Renfrew launched Beautycounter without any experience in the beauty industry but with a fierce desire to make clean beauty as accessible as possible. Today, with over 60,000 independent consultants, Beautycounter is taking the world of beauty by storm with locations on both coasts, and Gregg joins us to share the story of how it all started.
Today, you’ll hear how Gregg started Beautycounter without any experience in the beauty industry. She talks about how Beautycounter coined the term “clean beauty” and why this is so important to her mission. She discusses the importance of surrounding yourself with people who are passionate about your mission rather than experts. She shares the process of raising money for Beautycounter, as well as what she would do differently next time. She reviews her evolution as a leader over the years and how the pandemic has impacted her company culture, as well as the ways in which it has allowed her to lean into her people’s strengths. She talks about exciting recent launches and how the company is leaning into live stream shopping. She tells how you can get involved with Beautycounter and discover their products. She shares stories about the mentors that have guided her over the years and discusses why it’s such an incredible asset to be a woman in business. Gregg shares how she’s developed a new D2C model that’s fueled by the power of their community. She ends by noting that nothing replaces hard work.
“I can own my strengths and my vulnerabilities, and it doesn’t make me a tough bitch. It actually makes me a strong leader.”
- Gregg Renfrew
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Guests
Gregg Renfrew
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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Highlights
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