HomePodcastBusiness Strategy

Rachel Katzman of Cuvee Beauty – From Happy Accident to Beautiful Business

CEO of Cuv

December 31, 2018

Hosted by

Name

Highlights

  • How a happy accident on Rachel’s 21st Birthday and old Hollywood secrets led to a booming business
  • Starting a beauty product band from scratch
  • Learning on the job while building a business
  • Differentiating a product in a well established industry by focusing on the consumer
  • Finding business partners as a small upcoming brand
  • Growing up in an entrepreneurial family and starting a business without a formal education
  • Working through discouragement and insecurity to find success
  • Learning on the job while building a business
  • The importance of building a balanced team
  • Why this is the time of the indie beauty brand
  • How personal experiences shaped Rachel’s focus on hair health and investments in clinical trials
  • Prioritizing the product before focusing on marketing and social presence
  • The importance of having an open dialogue and learning from customer feedback
  • Managing two business, one on your own and one with your partner
  • The good and bad of running a business with your life partner
  • The challenge of keeping your personal and private lives separate
  • How being a problem solver helps push your business and products to the next level
  • And  a 1 Minute Brainstorm for Cuvée’s next marketing plan and products!

The Latest

Why 'Just Be Authentic' Is Bad Sales Advice for Experts

This article challenges the popular sales advice to "just be authentic," explaining why this approach often fails for expert entrepreneurs. It identifies the "Curse of Knowledge" as the true barrier to sales and shows why learning to "translate" your passion into clear client language is the key to connecting and closing sales without feeling "icky."

Business Strategy
Read
Date
Type
Category 2
Category 3
Marketing
Learn more
Date
Type
Category 2
Category 3