After Amanda Hofman sold her first business (at 38 weeks pregnant!), she took some time off to focus solely on being a mom. When she decided to get back in the game, she thought about how to modernize the one thing every company needs–merchandise. And thus, Go To Market was born.
In this week's episode, we talk with Amanda Hofman, co-founder of Go To Market, a print-on-demand company that designs branded merchandise for businesses, entreprenistas, and everyone in between. She shares with us the lessons she's learned from having multiple businesses, how to sell your company, how to decide if a co-founder is right for you, and so much more.
"We really think about the clients and the brands that we're working with. And we translate it into branded merchandise so that they have beautiful items that their customers, fans, partners, and employees really want to wear and are excited about." - Amanda Hofman
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Guests
Amanda Hofman
Co-Founder of Go To Market
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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