“I just really think that the team at possible really puts together conversations that are future facing. Everything that I have seen happen here as stoked a little fire in my brain of how can build towards this.”
In this episode of the Entreprenista Podcast, Courtney sits down with Nikki Scott, Head of Partnerships at TikTok, angel investor, and creator economy expert. Nikki shares how she helped build TikTok's brand partnerships organization from the ground up, why saying "yes" before you're ready can transform your career, and the mindset shifts that separate successful founders from everyone else.
From growing global teams and identifying standout talent to investing in early-stage startups, Nikki offers an inside look at what she's learned working at the intersection of technology, creators, and entrepreneurship. She also reveals how small business owners can leverage TikTok authentically, why storytelling is one of the most valuable business skills you can develop, and the simple confidence-building habit that has changed the way she approaches opportunities.
What We Talked About:
Nikki's Career Journey and Early Experiences [3:10]
The Importance of People and Community [8:54]
Mindset Shifts for Small Business Owners [14:51]
Hiring for Grit and Etiquette [21:02]
Advice for Building a Career [27:04]
Tools and Secrets for Business Success [33:08]
Connect with Nikki:
@nikkibogoscott on Instagram
Nikki Scott on LinkedIn
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Guests
Nikki Scott
Hosts
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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