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“You could have the best product, book, service, whatever it is, but if you don't talk about it or anything, how will people know to buy it?”
Are you tired of obsessing over LinkedIn impressions and likes? In this episode of Startups in Stilettos, host Ingrid Zapata Read and co-host Carlyn Bushman sit down with Natasha Walstra, founder of NearPoint Strategies and a social selling coach, to discuss why real business growth happens off the platform.
Natasha shares how she transformed LinkedIn from a corporate networking tool into a powerful lead generation engine without resorting to spammy tactics. She breaks down the marketing psychology behind high-converting personal brands and explains why engagement metrics don’t always equal revenue. You’ll learn how to craft a content strategy that attracts ideal clients, nurture genuine relationships, and ultimately convert followers into paying customers, without sounding salesy.
What We Talked About:
How Natasha Found Her Passion [2:55]
How Natasha Finds Her Self-Confidence [10:45]
Why is Personal Branding So Important? [18:51]
Approach LinkedIn Like You Approach Real Life [28:25]
Connect with Natasha:
Natasha Walstra on LinkedIn
@nearpoint.strategies on Instagram
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Grow Your Startup with Startups in Stilettos
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Guests
Natasha Walstra
Natasha Walstra
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
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