Amanda Zuckerman is the Co-founder and CEO of Dormify, a home decor brand and e-commerce store dedicated to fashion-minded girls and first-time renters. Amanda co-founded Dormify with her mother, Karen Zuckerman, while studying at Washington University in St. Louis, where she later graduated with a double-major in Design & Visual Communication and Marketing. In addition to her role as CEO of Dormify, Amanda is a founding member of Chief, a private network designed for women executives.
Amanda joins us today to discuss how her unique experience of starting a business that caters to college students while being in college gave her the focus group she needed to set herself up for success. She describes how developing a blog for her business led her to a network of brand ambassadors eager to share Dormify. She also explains how a grassroots approach to marketing was key to Dormify’s success and shares her best advice for reaching college students.
“Our grassroots approach to marketing helped us develop strong relationships with customers and excel into being a legitimate brand.” - Amanda Zuckerman
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Guests
Amanda Zuckerman
CEO of Dormify
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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