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Michelle Cordeiro Grant is the founder and CEO of Lively, a lingerie and swimwear company. She studied finance but decided not to pursue it and joined the lingerie department of the Federated Merchandising Group. After discovering her love for the field, she became Director/Senior Merchant for Victoria’s Secret and, after deciding she didn’t want to have to choose between family and work, eventually went on to found Lively. She sold the company in 2019 but has kept her position as CEO. Today, Lively is a worldwide lingerie brand.
Michelle joins us today to talk about the experience of launching and running Lively, from coming up with the idea to selling the comapny. She talks about what to keep in mind when approaching investors and the importance of following the path that appears before you. She shares her experience of selling Lively and offers tips for people taking the same step. She discusses the importance of her personal life and how she makes sure her work life doesn’t drown it out. She talks about being honest about your limits and being comfortable with saying no when you need to. She also shares lessons she’s learned about taking mistakes and the unexpected in stride instead of stressing needlessly about them.
“Don’t be intimidated by the process; understand it.”
“We don’t see the world as problems; we see it as puzzles.”
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Guests
Michelle Cordeiro Grant
CEO of Lively
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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