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Launching a Skincare Startup Amid a Pandemic with Sophia Hutchins

CEO of Lumasol

September 28, 2020

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Highlights

  • What inspired Sophia to launch a skincare product and how she raised venture capital while earning her college degree
  • What makes Lumasol different from other sunscreen products on the market
  • What it’s like to launch a new product brand during the COVID-19 pandemic and how they shifted their marketing strategy amid the pandemic
  • Why Sophia believes CEO should stand for “Chief External Officer”
  • Sophia’s advice for utilizing influencer marketing 
  • Sophia’s philosophy on building a team and creating a company culture, the mistakes she’s made while hiring her team, and the lessons she’s learned from these mistakes
  • Sophia’s experience with raising venture capital
  • How to identify when an investor is ‘fishing for data”
  • The importance of surrounding yourself with mentors and people who believe in you
  • How Sophia handles negative press attention and why she chooses to live by the mantra ‘Don’t be afraid to be told ‘no’

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