Knowing Your Customers and Innovating Consumer-Centric Products with Mara Smith of Inspiro Tequila

Mara Smith is the Founder and CEO of Inspiro Tequila, an additive-free tequila brand owned, created, and inspired by women. After graduating from Pritzker School of Law at Northwestern University, Mara worked as an attorney for Mayer, Brown, & Platt and later as a corporate attorney for McDonald’s. Mara and the Inspiro Tequila team seek to support and inspire women founders while making women feel seen and relevant in industries where they have long been underrepresented.

Mara joins us today to discuss Inspiro Tequila’s mission to meet the needs of women consumers. She describes how she pivoted from serving as a McDonald’s corporate attorney to following her entrepreneurial spirit. She highlights the importance of knowing your customers and innovating marketing strategies to meet their needs. Mara also outlines the digital strategies Inspiro Tequila used to build brand awareness before launching and shares her advice on taking the risk to reach out and network.

“As a founder, you have to have an understanding of every aspect of the business enough to make decisions, but you don’t have to be the expert in every area.” - Mara Smith

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Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.

Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!

Improve Your Customer Support with TextExpander

Every minute counts when running a business. That's why we are so excited to introduce you to an amazing, time-saving customer support solution - TextExpander! TextExpander gives you an edge over your competition by speeding up your customer support and communications with easy-to-format snippets that save you time when typing. With TextExpander, your customer communications will have less repetition, fewer errors and consistent messaging that will keep your growing team aligned and working more efficiently. 

Here's how it works… 

1. Drop commonly used content (like email templates and FAQs) into TextExpander to create a snippet and assign an abbreviation. 
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It's that easy!

TextExpander is available on Mac, Windows, Chrome, iPhone and iPad so you can use your snippets on any device, in any program, and share them with your growing team. 

Don’t miss out on your opportunity to save valuable time and get more done with the power of TextExpander. To start your journey toward better, faster, more consistent customer support and save 20% off your first year with TextExpander, visit www.TextExpander.com/Podcast.

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