“You'll know when or where you can spend that money, so make a plan.”
Are you ready to take your business to new heights in the upcoming year? In this episode of Startups and Stilettos, your hosts Carlyn Bushman and Stephanie Cartin reveal their keys to successful business planning and growth for the new year. Discover how to set realistic goals and avoid common pitfalls that come with rushed decision-making. Learn the art of leveraging historical data to shape a winning strategy that aligns with customer behavior and seasonal trends. Unlock the essentials of business planning as we place our focus on financial and marketing strategies with a proven track record of helping with the scaling process. We dive deep into the intricacies of customer acquisition costs and how understanding these can scale your business effectively. Plus, we discuss insider tips on the power of email marketing for conversions and learn how it contrasts with social media's role in brand visibility. Stay ahead by tuning in to our actionable advice for Entreprenistas everywhere looking to set the stage for a prosperous year ahead!
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Guests
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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