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“It's good to have your own executive coach because at the end of the day, the brand is the brand is the brand. We are also our own brand. And for me, whether the company exists in this way or not, I will still be Kendra Bracken Ferguson.”
Kendra Bracken-Ferguson, 4X founder, brand builder, and author opens up about her early career in PR, her career leap of faith, and the behind-the-scenes struggles of building one of the first influencer management agencies before Instagram even existed.
She shares the game-changing advice she received, the importance of having both a personal and a partnership executive coach, and how she evaluates new opportunities with her “litmus test” for founders.
What we talked about:
Starting Something New [5:40]
Advice to Resolve Conflict Within Your Business [11:35]
Being a Good Executive Coach [20:18]
The Process After Having a New Idea [29:01]
What Are You Most Looking Forward To? [39:41]
Connect with Kendra:
Join our Founders Weekend Wealth & Wellness Retreat
April 30th - May 3rd, 2026 at the PGA National Resort in Palm Beach Gardens, FL. Reserve your ticket here!
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
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Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
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Guests
Kendra Bracken-Ferguson
CEO of BrainTrust
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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