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“My strategy was always one foot in front of the other. Just do something and be relentless. And we're all capable of being relentless…”
What if healing your own body could spark a movement that changes an entire industry? Katie Wilson, co-founder of Belli Welli, turned her personal struggle with gut health into a nationwide wellness brand reshaping how we talk about digestion and women’s health. From baking gut-friendly cookies in her kitchen to landing on retail shelves across the country, Katie’s relentless “one foot in front of the other” mindset turned discomfort into innovation — and passion into purpose.
In this episode, Katie shares how her journey from matchmaking to entrepreneurship led her to create a thriving community around authenticity, vulnerability, and deliciously functional snacks. She opens up about building a startup from scratch, navigating fundraising without a plan, and the viral marketing magic that made Belli Welli a breakout success.
What we talked about:
The Perfect Match [5:02]
One Step in Front of the Other [12:15]
Biggest Learning Lessons [19:06]
Being Transparent [24:47]
Evolution of Marketing Strategy [32:55]
Connect with Katie:
Use code ENTREPRENISTA20 for 20% off your BelliWelli order!
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Guests
Katie Wilson
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
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