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"I think what really sets a lot of different agencies apart is how they acquire backlinks because there's so many. And that's another one of those terms, like, who even knows what that means. It's very important to get other websites to talk about your website.”In this episode of Startups in Stilettos, Carlyn and Ingrid sit down with SEO strategist and founder of HelloSEO, Jade Pruett, to explore what visibility really means in 2025—across Google, AI browsers, and everywhere your brand shows up online.
Jade shares her powerful journey from a four-hour daily commute and a $49K corporate salary to bootstrapping her own six-figure SEO business while working full-time—and ultimately taking the leap into entrepreneurship. She opens up about the grind, the burnout, the freedom, and the life she and her husband have intentionally built as a result.
What we talked about:
Why Start A Business? [5:12]
AI and GPT [10:44]
Make Key Takeaways [15:29]
Ask About Backlinking [20:53]
Being Visible [24:53]
Connect with Jade:
@jadefromhelloseo on Instagram
Jade Pruett on LinkedIn
Hello SEO - use Use code ENTREPRENISTA for $100 off per month for HelloSEO's Foundational SEO package
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn Carlyn Bushman Consulting
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
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Guests
Jade Pruett
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Join 2,000+ supportive, ambitious founders in the
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