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"Effective coaching listens for what's really happening in the dialogue, not what's just being said."
In this episode of Entreprenista, we sat down with Laurie Arron, a seasoned executive coach and former AT&T leader with over 31 years of experience. Laurie shared her journey from corporate leadership to coaching, emphasizing the importance of investing in oneself and building a supportive team. Her transition from a sales leader to a coach highlights her dedication to unlocking potential and driving impact. Laurie discussed the evolving role of coaching, highlighting its shift from remedial to empowering leaders to achieve their fullest potential. She also demystified the role of a chief of staff, explaining how they serve as strategic partners to CEOs. Laurie’s book, "Who Has Your Back?" provides insights into leveraging a chief of staff effectively. Tune in to discover how Laurie's experiences can inspire you to embrace possibilities and drive impact in your personal and professional life.
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Guests
Laurie Arron
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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