HomePodcastBusiness Strategy
How Startup Founders Build Brand Recognition

How Startup Founders Build Brand Recognition

December 19, 2023

Hosted by

Name

Hello and Happy Holidays, Entrprenistas! It's Stephanie Cartin here, and as we wind down the year, we're bringing you a special treat. December is all about inspiration and education, guiding you through the essential lessons to elevate your business in 2024. This week, we're diving into the art of building brand recognition for startup founders. In this not-to-miss episode of Startups and Stilettos, my co-hosts and I, along with a stellar lineup of guests, unpack the mysteries and strategies behind establishing a solid brand presence. 3 of our Entreprenista League Members including Kesley Kloss founder of Kloss Creatives, Emily Paulsen founder of Electric Collab and Whitney Lee founder of True Story PR, are sharing their best marketing and PR Strategies with you!

We talked about:

Connect with Kelsey Kloss:

Connect with Emily Paulsen:

Connect with Whitney Lee:

Founders Weekend: Join us from May 3-5th at The Ritz-Carlton in Orlando for your opportunities to connect and build relationships with the most powerful women in business. We can’t wait to be with you in person at our Founders Weekend Wealth & Wellness Retreat. Reserve your tickets here.

Get Featured on Startups in Stilettos

Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!

Grow Your Startup with Startups in Stilettos

Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.

Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio

Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.

Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.

Guests

No items found.

Hosts

Carlyn Bushman

Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.

Richelle Pena

Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.

Get featured on our podcast as an Entreprenista League member

Interested in being a podcast guest? We’re accepting applications from Entreprenista League members who want to share their stories.

Join the community

Share

Join 2,000+ supportive, ambitious founders in the

Join an Info Session

Highlights

  • Press strategies and leveraging platforms like Help A Reporter Out HARO  
  • Strategies for crafting pitches and balancing brevity with informative content 
  • Developing and maintaining relationships with media professionals 
  • The role of storytelling in PR 
  • Presenting a compelling narrative that aligns with the journalist’s audience and objective 
  • The stages of business brand development and determining when to invest in branding 
  • Personal Brand vs Business Brand 
  • Conducting a brand audit 
  • Misconceptions about PR 
  • Media features and brand partnerships / The importance of brand visibility 
  • Understanding the long-term nature of PR and learning to manage expectations about immediate results 
  • Tips on integrating PR efforts with key business milestones and seasons. 

The Latest

Three Master's Degrees, a Doctorate, and Still Afraid to Sell: Where Fear of Failure Really Starts

I hold a doctorate and have lived on three continents, yet a test I failed at age 5 still shows up whenever someone questions what I know. If you dread selling, an earlier version of you may be running the room, and she can be released.

This is some text inside of a div block.
Self Development
Read
Date
Type
Category 2
Category 3

Elyce Arons, Frances Valentine: Building Two Iconic Brands and Finding Joy in Chapter Two

This is some text inside of a div block.
Business Strategy
Listen
Date
Type
Category 2
Category 3

Automate Your Site with a 1-Month Free Trial

Kartra

This is some text inside of a div block.
Marketing
Learn more
Date
Type
Category 2
Category 3