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“I want each one to feel special while they are traveling with me. Others say to me, 'Oh, you're supposed to do a lot of group tours. That's going to bring you a lot of profits.' I'm saying leave this aside because it's not about profit. This is about people.”
When 2020 brought global travel to a halt, Siham Lahmine saw an unexpected opportunity: to bet on herself. Leaving behind a stable career in education (and a seven-year role at a tourism company), she launched Morocco Travel Organizer, curating immersive, luxury experiences that go beyond the guidebooks. But her journey wasn’t just about pivoting, it was about rewriting her own rules.
Siham’s entrepreneurial journey is a testament to the power of patience and intuition. While many rushed to pivot in 2020, she took two years to refine her vision, proving that timing isn’t just about opportunity, but readiness.
What we talked about:
How Siham Discovered Her Passion [2:45]
Blending Local Food with Travel [7:50]
Building a Loyal Customer Base without a Large Marketing Budget [17:00]
How an International Business Can Connect with the US [27:45]
Connect with Siham:
@sihamlahmine on Instagram
@moroccotravelorganizer on Instagram
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Guests
Siham Lahmine
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Ingrid Zapata Read
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
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