How do you move forward with a business when conflict with a business partner changes everything? Hillary France, CEO and Co-Founder of Brand Assembly knows all about this, and has found a bright path forward. Her company was founded to nurture and elevate brands so they can reach their highest potential by providing resources, infrastructure, and community through trade shows, co-working spaces, and back office services. Hillary joins Socialfly Co-Founder Courtney Spritzer in the MouthMedia Network studios for a conversation about her journey to success and building her company from the ground up, along with a surprise and a brainstorm.In this episode:
Hosts
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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Highlights
- How Hillary’s experiences in fashion and helping designers inspired a larger business and resulted in an organic path to growth thanks to diligent execution
- How an investment in an unfamiliar market was one of the biggest mistakes she ever made
- A recent mission of reclaiming her personal life and moving away from 16 hours days
- Why she is considering opening her business to investors for the first time
- And how Brand Assembly refreshed the company culture in the wake of a business partner’s departure


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