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“It's a crowded space. It's expensive. It takes time. And not everybody is an overnight success. So, I think it's important to know how to play with the rules of the game and how to set yourself in a way that is really going to differentiate you and… is going to serve you. I want to make sure that your formulation, that your packaging, that anything you develop is aligned with your vision.”
When Emilie Mascarell first started at cult fragrance powerhouse Le Labo, they were still a small start up with just a handful of stores worldwide. After a decade growing with the company and through their acquisition by Estee Lauder, she found herself nostalgic for those early growth stages of a beauty company. Now, Emilie is the founder and CEO of Emilie Consulting, a firm specializing in removing the secrecy in fragrance and beauty product development and setting new brands up for success. Today, she collaborates closely with brands to bring their unique vision to life, ensuring that every product receives the attention it deserves to lead it towards market success through her personalized approach. Tune in and hear our conversation with Emilie about transforming a girlhood passion into a lifelong career, how sitting down with NASDAQ has boosted her brand, and her approach to product development and strategy within her own business.
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Guests
Emilie Mascarell
CEO of Emilie Consulting
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
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