.png)
Suneera Madhani is the Founder and CEO of Fattmerchant, a revolutionary payment processing technology company helping businesses around the world accept modern forms of payment, stay competitive, and track data without breaking their budget. She is the co-host of the CEO School Podcast, a show dedicated to helping more female founders break through their financial glass ceilings, skyrocket their sales, and achieve $1-million - or more - in annual revenue. Her inspirational story of building her fintech business from the ground up and raising over $20-million in venture capital as a minority female founder has been featured in countless media publications, including TechCrunch, Forbes, and Fast Company. She has been recognized as The Most Influential Woman in Payments by Payment Source in 2018, one of the Top 40 Under 40 by Business Journal, and one of the Women to Watch by Entrepreneur Magazine.
Suneera joins us today to share the humble beginnings of her company, Fattmerchant and what inspired her to launch the revolutionary payment platform. She explains how her payment platform works, why she decided to offer a flat-fee processing option, and how it impacted the way companies continue to conduct business. She shares her experience of repeatedly being rejected by colleagues and potential business partners about her business idea and why she finally decided to ‘bet on herself’ by taking the plunge into entrepreneurship on her own. We discuss Suneera’s ‘3 Bucket Principle’ for achieving work-life integration and why she doesn’t believe in the concept of work-life balance. Suneera also shares the inspiration behind launching the CEO School community and podcast and her mission to help more female founders disrupt the 2% club and break through the million-dollar-revenue mark.
“There’s no such thing as a work-life balance. It’s really the work-life integration.” - Suneera Madhani
Say “Hello!” To DigiCards™
Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?
If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.
Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.
Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.
To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeartRadio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
Guests
Suneera Madhani
CEO of Fattmerchant
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
Why 'Just Be Authentic' Is Bad Sales Advice for Experts
This article challenges the popular sales advice to "just be authentic," explaining why this approach often fails for expert entrepreneurs. It identifies the "Curse of Knowledge" as the true barrier to sales and shows why learning to "translate" your passion into clear client language is the key to connecting and closing sales without feeling "icky."
