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Resources mentioned:
Entreprenistas get 35% off Dubsado with code ENTREPRENISTA35 at dubsado.com/entreprenista.
“Once you launch into entrepreneurship and start providing a service, you need to figure out how you are bringing your money in and how you are presenting yourself with your clients from proposals to everything else.”
In this episode of Startups in Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with systems strategist and Dubsado expert Devin Lee to uncover how founders can create businesses that run more efficiently, deliver a better client experience, and free up time for the work they love most.
Devin shares her unconventional journey from art school and professional organizing to becoming a sought-after systems consultant for creative agencies and service-based businesses. Along the way, she discovered a powerful truth: before you automate anything, you need to understand how your business actually works.
What We Talked About:
Devin Lee's Unique Career Path [1:14]
Choosing the Right Tools for Business [6:23]
The Role of AI and Automation [9:11]
Building Robust SOPs and Team Culture [15:07]
Personal Touch in Automation [21:44
Personal Insights and Offers [28:55]
Connect with Devin:
Devin Lee on LinkedIn
Connect with Ingrid:
@itsingridsworld on Instagram
Ingrid Zapata-Read on Linkedin
Connect with Carlyn:
@carlynbushmanconsulting on Instagram
Carlyn Bushman on LinkedIn
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
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Grow Your Startup with Startups in Stilettos
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Guests
Devin Lee
Hosts
Ingrid Zapata Read
Grow With Community
Ingrid Zapata Read is a community strategist and founder of Grow With Community. She helps businesses get closer to the people they serve and build stronger, more intentional relationships around their mission.
After building a global community for moms of over 200,000 members, and through her experience in sales, startups, and customer experience, Ingrid brings a people-first perspective to growth across industries. She’s known for her thoughtful, practical approach and believes community building should be a part of every business strategy.
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
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