“If you don't have the time or money to do it once, you definitely do not have the time or money to do it twice—so make sure you outsource to experts the first time.” - Heather Cox
When Heather Cox was pregnant with her first baby, she knew continuing to work was a non-negotiable—she just wasn’t sure what, exactly, that would look like after her little one arrived. Now, 15 years and five kids later, Heather is the co-founder and president of Certify My Company, a service that facilitates diversity certifications for women, ethnic minority, LGBT, veteran, service disabled veteran, and disability owned businesses so that owners can put their time and energy into what matters most. With CMC, Heather and her co-founder have created the national leader in transforming Fortune 1000 supplier diversity programs into profit centers. Today, we sit down with Heather to talk about the importance of raising independent children, the process behind getting a diversity certification through CMC, and the importance of leveraging your diversity certification once you receive it.
Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show!, Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Get Featured on Startups in Stilettos
Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE!
Grow Your Startup with Startups in Stilettos
Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | GooglePlay | Stitcher | Spotify | iHeart Radio
Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin.
Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website.
Guests
Heather Cox
Hosts
Carlyn Bushman
Carlyn Bushman is a seasoned business consultant, entrepreneur, and advocate for female founders. She founded POP Business Academy to empower women entrepreneurs with tools for building sustainable, profitable businesses. As CEO of Carlyn Bushman Consulting, she specializes in helping product- and service-based business owners navigate financials, marketing, and growth strategies. With extensive corporate experience, Carlyn, a mom in a blended family and lifelong learner, has been featured on Good Morning America and in Times Square. She's here to help you make money and stay in business.
Richelle Pena
Richelle is a pharmacist with extensive management and corporate experience at Target Corporation, specializing in recruitment, acquisitions, leadership, and operations. She is the Co-Founder and Former Director of Corporate Development at American Pediatric Dental Group, which she exited for eight figures, and Co-Founder of HealthBiz Mastery, an online health business course for healthcare providers, and the HealthBiz Connect community. A recognized business expert and NBC contributor, she’s been featured on GMA, CNN, Pix 11, Good Day Washington, to name a few. Richelle is also the co-author of The Power Couple.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
Heather Lillico Helps Burnt-Out Founders Rewire Their Nervous Systems
The former nutritionist burnt out building her nutrition business, and the tools that brought her back to calm now anchor her coaching for women founders.
Elizabeth Watson Helps Founders Recover Their Lost Energy
Automate Your Site with a 1-Month Free Trial
Kartra