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Nikki Arensman is an entrepreneur, brand designer, and strategist. She was formerly the CEO and Co-founder of the women’s activewear company, Jiva Activewear. When she sold the company in 2017, Nikki transformed her talent and passion for branding into her own brand marketing agency, Nikki Arensman LLC. Through her business, she equips women entrepreneurs with the tools they need to turn what they’re passionate about into a profitable business and a beautiful brand.
Nikki joins us today to explain how to build a thriving business through killer branding. She shares why it’s important to begin right after you come up with a business idea and discusses the value of playing to your strengths when building a company. She describes the process of selling a company as well as how she discovered her passion for building brands. Nikki also underscores the role of mastering communication around a brand’s mission and offers advice for building a binge-worthy brand.
“Brand strategy allows you to present to your community, audience, and customers what they need and desire before they even know they need it.” - Nikki Arensman
Help More Female Entrepreneurs & Leaders Through the IFundWomen Campaign
We are thrilled to announce that our iFundWomen campaign is now live! We have supported so many women through Entreprenista, and we're excited to share this opportunity with you to support our campaign and continue to help women business owners and leaders.
Our funding goal is $100,000 - which means that every dollar counts. The best part? We've created incredible rewards that will help you as part of our campaign!
When you pledge to the iFundWomen Campaign, you’ll receive:
Visit iFundWomen.com/Projects/Entreprenista to contribute any amount you feel comfortable with.
Seriously. Every dollar, every share, and every mention on social media to your network counts and is beyond appreciated. Thank you for supporting us and women everywhere.
If you’re looking to take your business to the next level:
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and MORE!
Whether you’re looking to scale your existing business and want to make the right connections, or you’re thinking about finally taking the leap to launch your business, we’re here to give you access to a community of women who will celebrate your every step, and with whom you can share the candid reality of building a business from scratch.
Join the Entreprenista League today at entreprenista.com/join. We can’t wait to welcome you, support you, and be part of your business journey!
Say “Hello!” To DigiCards™
Are you ready to take your virtual team meetings to the next level? Are you tired of yelling “You’re on mute!” at your computer screen and letting the important points you were trying to make get lost?
If you’re tired of leading unproductive, distraction-filled team meetings, then it’s time for you to say “Hello!” to DigiCards. Each pack of virtual meeting cards include 20 color-coded professional cards designed to streamline your meeting communications while allowing each meeting to create an opportunity for collaboration and fun.
Say “Goodbye!” to waving your arms, being ignored, and frantically typing in the chat.
Start your next virtual meeting with DigiCards - the virtual meeting cards for entreprenistas.
To grab your deck of DigiCards and bring fun, engagement, and collaboration back into your team meetings, visit www.hellodigicards.com. Use the coupon code: Entreprenista10 to receive 10% off your first order.
Become An Entreprenista!
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for female founders, by female founders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
Be sure to share your favorite episodes across social media to help us reach more amazing female founders, like you.
Don’t forget to follow us on Facebook, Twitter, Instagram, and LinkedIn and for more exclusive content, tips, and insight, join the Entreprenistas Facebook group and visit the SocialFly website.
Guests
Nikki Arensman
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
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