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Katya Libin is the Co-Founder and CEO of HeyMama, an application-based membership community dedicated to working mothers. Having led the business since its inception, Katya has helped HeyMama reach mothers worldwide, fostering connections and community with working mothers. Prior to co-founding the company, she worked with large corporations and brands such as Apple, Intel, and Conde Nast as well as the Global Director of Sponsorships with Social Media Week. She holds a degree in Political Science and History as well as a degree in the Spanish language. When she’s not dreaming up big ideas to grow the HeyMama brand, Katya can often be found rock climbing with her daughter and creating the perfect EDM Spotify playlist.
Katya joins us today to share the inspirational birth of the HeyMama community, how they’ve grown the community to reach working mothers worldwide, and the challenges and obstacles they’ve faced along the way. She explains how she and her co-founder, Amri Kibbler, leveraged social media to gauge their target audience’s interest before launching their platform and how they bootstrapped their way to earning over 7-figures in revenue before raising venture capital. Katya shares her advice for raising investor capital and the lessons she’s learned from pivoting her business during the COVID-19 outbreak. She also shares how practicing self-care techniques helps her reduce stress and show up as her best self as well as the benefits of becoming a member of the HeyMama community.
“Ideas are a-plenty, but it’s action that really turns them into reality.” - Katya Libin
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Guests
Katya Libin
CEO of HeyMama
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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