“I supported every other brand because, and everybody used to ask me, wow, you promoted this brand and this brand. Aren't you afraid to be your competitor? No. You know, similar audience, but sharing about all different products, everyone wins.”
In this inspiring episode of The Entreprenista Podcast, Anastasia shares her remarkable journey from arriving in the U.S. with no money and no English to building one of the most recognizable beauty brands in the world. From her early days as an esthetician experimenting with the “Golden Ratio” to her game-changing moment on The Oprah Winfrey Show, Anastasia reveals the grit, creativity, and passion behind her American Dream.She opens up about the lessons that shaped her new book,Raising Brows— a story of resilience, reinvention, and the power of believing in yourself. You’ll hear how she mastered her craft, embraced authenticity, leveraged early social media to grow globally, and why her number-one business secret will always be passion.
What we talked about:
Meeting Oprah Winfrey [6:55]
Working with Her Daughter [10:54]
Being Authentic with Your Craft [16:40]
Life Is Like a Bank Account [21:59]
Anastasia’s New Book [25:05]
Buy Anastasia's book today!
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Guests
Anastasia Soare
Hosts
Stephanie Cartin
Co-founder of Socialfly and Entreprenista.
Stephanie Cartin is the co-founder and CEO of Entreprenista, an all-in-one platform – which includes a private community & business membership called The Entreprenista League that's made up of over 2,000 women founders at all stages of business, a weekly newsletter received by 60,000 readers, two podcasts, in-person educational & networking events, and an award program – that women founders at all stages can turn to for everything they need to grow.
Stephanie is also the co-founder of Socialfly (acquired by Truform Media Group in 2024), Markid, and Pearl Influential Capital. She has won countless awards, including the SmartCEO Brava award, which recognizes the top women CEOs in New York, and a Stevie Award for Women-Run Workplace of the Year. She has also appeared in Bloomberg, Forbes, Entrepreneur, Refinery29, and more.
Courtney Spritzer
Co-founder of Entreprenista.
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
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