.png)
If you have any connection to the fashion or beauty industries you’ve most likely heard of Alexandra Wilkis Wilson at least of The GILT Group and Glamsquad. Her latest entrepreneurial success is Allergan’s Spotlyte, educating millions on beauty and medical aesthetics.Alexandra shares her remarkable entrepreneurial journey—from a childhood lemonade stand to leading 1,000 employees, how startups are romanticized, and teams are everything, the importance of a two-way street and how becoming a mother impacted her professional life, finding the right people to hire, launching a company in the biggest way, how culture has been a focus for her new company, and how she’s learned to say no (but sometimes yes). Plus, a surprise, and a brainstorm for a social media strategy.Alexandra Wilkis Wilson, Entrepreneur, Executive, Board Director, Investor, Advisor, Mentor, Author, Public Speaker, and SVP, Consumer Strategy and Innovation for Allergan, joins Socialfly founders Stephanie Cartin and Courtney Spritzer in the MouthMedia Network studios for a conversation about building her company and her journey to success, along with a surprise and a brainstorm.
In this episode:
Guests
Alexandra Wilkis Wilson
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Join 2,000+ supportive, ambitious founders in the
Highlights
The Latest
Why 'Just Be Authentic' Is Bad Sales Advice for Experts
This article challenges the popular sales advice to "just be authentic," explaining why this approach often fails for expert entrepreneurs. It identifies the "Curse of Knowledge" as the true barrier to sales and shows why learning to "translate" your passion into clear client language is the key to connecting and closing sales without feeling "icky."
