Articles









Adeola Adegbenro Turned a Product Mindset Into Luminae Home
The healthcare technology product leader is launching a home cleaning marketplace in Gwinnett County, Georgia, built for homeowners and independent cleaning professionals.

Karina Moises Bootstrapped Beautology Lab Into a Cellular Skincare Brand
The former global sales leader has funded every step of her skincare and wellness brand herself since 2019, and her next products go deeper into cellular health.

Julie Praline Puts a Fractional CFO in Women Founders’ Corner
After 20 years on Wall Street and in corporate finance, she helps women founders plan their business money and their personal wealth together.

The Lean Marketing Playbook: Boost Your Bottom Line Without Breaking the Bank
Real-world marketing solutions for time-strapped, budget-conscious owners.

Why Your Brain Resists Change (and How to Move Through It)
Recognize resistance and its six favorite disguises so you can move forward and grow.
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Stop Chasing, Start Attracting: How to Weave Your Non-Negotiables Into the Core of Your Business Strategy
You think getting more clients means more hustle. More hours, more burnout. But what if that mindset is actually pushing your dream clients away? Your ideal clients aren't buying a service; they’re buying your truth and the legacy you stand for. It’s time to stop chasing and start attracting.
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Are You Answering the Questions Your Audience Is Asking?
Learn how to answer the questions your audience is asking, strengthen your brand messaging, and stay visible across traditional and AI search.
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The Questions Nobody Tells You to Ask Before You Build a Website
Before you choose a website platform, ask about limitations, ownership, and growth capacity, not just design and price. Here's where to start.

ChatGPT Ads Are Here: What Founders Need to Know
New AI-powered tools are making it easier to create, manage, and measure ChatGPT ad campaigns. What founders need to know before getting started.
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Three Tips on Using Capacity as a Business Strategy
Most founders measure their week in hours. After a heart attack, I started measuring mine in spoons, and it changed how I run my business.
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