How Dr. Soheila Rostami Built a 26-Year Legacy in Cosmetic and Reconstructive Surgery One Patient at a Time

Meet Dr. Soheila Rostami, founder of Sanctuary Cosmetic Center and a board-certified oculofacial plastic and facial cosmetic surgeon with 26 years in practice. Her marketing strategy when she launched? Walking into referring physicians' offices with her laptop and her before-and-after results and letting the work speak for itself. It worked then, and the reputation she has built since has continued to do the same.

Today, Dr. Rostami runs two offices, one focused on medical and reconstructive surgery and one on cosmetic services, serving patients from their 30s through their 70s across her community. She built all of it on patience, precision, and a love for the work that has never wavered.

‍

Please share a brief introduction and your business:

I am an oculofacial plastic surgeon as well as facial cosmetic surgeon and have been in practice for 26 years. I have two offices, one more focused on medical and reconstructive surgeries and one more focused on cosmetic services.

Are you a mamaprenista?

very difficult

Take us back to when you launched? What was your marketing strategy?

I took my laptop with my before and after surgical results to other referring physicians and that was about 22 years ago. It was very effective.

Did you always know you wanted to be an entrepreneur?

not really

What accomplishments are you the most proud of to date in your business?

I think I have created a great reputation in our community, considering myself as a surgeon.

What is one thing you wish you had known when you started your Entreprenista journey?

no idea

When hiring, what is your go-to interview question?

Where has been the best place to work and why?

What did you do before starting your own business?

I was working for another practice and I decided to open my own.

What made you take the leap to start your own business?

location and freedom

Do you have any recent wins?

Not sure

What's one app on your phone that you cannot live without?

Google map

Who are your customers?

People ages from 30 to 70 (majority female) in the cosmetic side

What's your top productivity tip?

I am always working

What's your favorite business tool?

Weave

What's your approach to work-life balance?

I am not sure

How do you avoid burn-out?

Love work 

What advice do you have for aspiring Entreprenistas?

Be patient

Dr. Rostami is a reminder that sometimes the most powerful business strategy is simply being exceptional at what you do and trusting that the right people will find you because of it. We are so proud to have her in the Entreprenista community and cannot wait to see what the next chapter holds for Sanctuary Cosmetic Center.

Want to connect with founders like Dr. Rostami? Visit Entreprenista League to explore our community and discover more stories of women building businesses that truly matter.