Mom-Founded Brands to Shop This Small Business Month

Small Business Month is a reminder that behind every product is a person and often, a mother building something meaningful while raising a family.

At Entreprenista, we believe that where you spend your money matters. Supporting mom-founded businesses is about so much more than discovering great products. Where you put your money is investing in real women, real stories, and the communities they’re creating.

According to U.S. Small Business Administration, small businesses make up 99.9% of all U.S. businesses, with women continuing to be one of the fastest-growing segments of entrepreneurs. Choosing to shop small, especially from mom founders, has a tangible impact.

Here are some of our favorite mom-founded brands to shop gifts for the mothers and women in our lives, plus what we’re *adding to cart* right now.

SAINT Jō  
Founded by: Allyse Cirillo

Named after founder Allyse Cirillo's son, SAINT Jō has been rooted in motherhood from the very beginning. She built the brand around a simple but powerful conviction: that clean, high-performance skincare shouldn't require compromise.

Why we love it:
There's something deeply intentional about naming your brand after your child, and it sets the bar for what you're willing to put into the world. Allyse built SAINT Jō with that same care baked into every formula: elevated enough to feel like a treat, accessible enough to actually use every day. We love supporting founders who build from a place of personal purpose rather than just market opportunity.

What we’re gifting:
The Essential Gift Set is our top pick (and honestly, one of the easiest gifting decisions on this list!). The bundle includes a cleanser, serum, and daily moisturizer that works to improve the skin barrier and deliver a more even skin tone with continued use. It's the kind of gift that feels both thoughtful and indulgent and delivers the kind of care every mother and woman deserves.

LYS Beauty
Founded by: Tisha Thompson

Tisha Thompson made history as the first Black woman to launch a clean beauty brand at Sephora, bringing over 15 years of cosmetics R&D experience to the shelf. She built LYS Beauty on the belief that self-love should be accessible to everyone,  with a product line that proves inclusive beauty and uncompromising quality aren't mutually exclusive.

Why we love it:
The brand name says it all: Love YourSelf. As women who know what it means to push into spaces that weren't built with you in mind, we have enormous respect for what Tisha has built. LYS creates a statement that representation and clean formulations belong together, and that every woman deserves to see herself in the products she uses.

What we’re gifting:
We're reaching for the Glow Worth Two-Piece Mini Bronze and Highlight Collection as our top pick. Formulated with green tea and watermelon seed extracts, it hydrates and moisturizes while it defines. (Now that’s the kind of multitasking we can get behind.) The packaging makes it genuinely gift-worthy, making it as beautiful on a vanity as it is on someone's face.

Eberjey
Founded by: Ali Mejia & Mariela Rovito

For over 25 years, Eberjey has been creating a space where women can feel truly themselves. Created by co-founders Ali Mejia and Mariela Rovito, two Miami-based women and mothers with roots in El Salvador and Buenos Aires respectively, the brand was born from a singular vision: to create comfortable, beautiful designs that encourage confidence and a relaxed lifestyle.

Related: Ali Mejia and Mariela Rovito, Eberjey: From Self-Funding to Sleepwear Success

Why we love it:
What began as a radical departure from a lingerie market that prioritized the male gaze has grown into an iconic sleepwear brand beloved for its buttery-soft fabrics and designs that feel as good as they look. And as women who pour so much energy into building something meaningful, we're drawn to a brand that was literally built by two women who bet on themselves and each other.

What we’re gifting:
We have our eye on just about everything, but right now we're obsessing over this Gisele Printed Modal Long PJ Set. Made from TENCEL Modal fibers with a touch of elastane, the soft-as-a-dream fabric is verified by OEKO-TEX Standard 100, meaning it's dyed with safe, non-toxic dyes. Consider it the set she’ll reach for on repeat.

Tarinika
Founded by: Sunaina Ramisetty

Sunaina Ramisetty built Tarinika into one of the largest Indian-inspired jewelry brands in the U.S., blending heritage with modern design. Rooted in a family tradition of jewelers with over 30 years of design experience, their artisan craftsmen spend hundreds of hours each month producing original designs that reflect the cultural richness of India, delivered worldwide.

Related: In Conversation with Jewelry Designer Natasha A. Waterman

Why we love it:
Their earrings and bangles offer a meaningful way to celebrate culture and identity, making them especially thoughtful gifts that go beyond the expected. We love supporting a brand that honors artisan craftsmanship and cultural heritage, and every purchase comes with a one-year warranty and a 14-day no-hassle return policy, which is exactly the kind of confidence we want behind the things we invest in.

What we’re gifting:
Our current obsession: the Cressida Green Nakshatra CZ Earrings. Inspired by the wings of a butterfly, these elaborate CZ stud earrings feature a striking green accent stone at the center, sculpted with intricate detailing. They're the kind of earrings that make a simple outfit feel like a statement.

Super Blanky
Founded by: Karen Bonnici

Karen Bonnici created Super Blanky with comfort in mind, designing oversized blankets that feel like a hug. While Karen originally started creating the blankets for her nieces and nephews, after navigating both the pandemic and a breast cancer diagnosis, Karen placed a factory deposit the day before her surgery as a quiet act of hope. She’s now cancer-free and sharing Super Blanky as a symbol of resilience, warmth, and living forward.

Why we love it:
This one hits differently when you know the story behind it. Karen built something from scratch, lost a major retail partner, faced a health crisis, and kept going anyway. That's the kind of founder energy we deeply respect.

What we’re gifting:
Available on Amazon, the Super Blanky is a plush, wearable throw blanket that's truly in a category of its own. Designed to stay on without slipping like traditional throw blankets, it works beautifully for movie nights, walking around the house, working at a desk, or staying warm in the stands at a game. Plus, it comes in a range of colors and patterns, making it an incredibly easy gift for just about anyone on your list.

Bogg Bag
Founded by: Kim Vaccarella

What began as a simple quest for the perfect beach bag is now a booming $100 million empire, started by New Jersey mom Kim Vaccarella, who couldn't find a bag that truly held up, so she built one herself. Made of EVA foam (the same material used in Crocs and yoga mats), Bogg Bags are waterproof, washable, tip-proof, and built to handle whatever life throws your way.

Why we love it:
Kim's story is one we deeply admire. She faced rejection after rejection trying to launch her brand and kept showing up anyway, ultimately building her distribution the opposite of the traditional route by going directly to store owners, building trust with retailers personally, and making sure the bag was seen and felt. That kind of scrappy, relationship-first strategy is something every entrepreneur can learn from.

What we’re gifting:
The Original Bogg Bag in Checkered Coconut/Mushroom is having a serious moment. The largest of the three sizes, it's the ultimate haul-it-all tote in a stunning neutral colorway that works from the beach to the sidelines to the office. With game-changing accessories like beverage holders, bag dividers, and customizable bits and charms, it's a fully customizable system.

Related: Suzy Haber Wakefield Helps Fashion Founders Turn Their Visions Into Realities

Why Supporting Mom-Founded Brands Matters

Something special happens when you shop from mom-founded businesses. Beyond giving a gift you know has been vetted by someone who knows, you’re supporting flexible work for women. You’re investing in families. And you’re helping build a more inclusive entrepreneurial ecosystem.

At Entreprenista, we’ve seen firsthand what happens when women are supported not just in starting businesses, but in growing them. Because behind every product is a story. And behind many of those stories is a mother building something that lasts.

Join the Entreprenista League here to start taking advantage of the instrumental resources within our thriving community!