Main Character Energy: 4 Steps to Own Your Brand Story

You know that feeling when you're about to introduce yourself and your brand in a room full of people you want to impress?

Someone goes before you. Then another. Then another—giving you just enough time to shrink, question yourself, and wonder if what you do even matters.

They're sharing their truths before I get the chance to speak. How could mine be different? Or any better?

That's when my imposter syndrome gives me stage fright—even off the stage.

Then I pause.

I think back to four things I learned performing on stages across the country in my time as an actress—tools I used to claim space, trust my voice, and stay grounded when self-doubt got loud.

These four principles became my compass. And if you've ever felt this way too, I want to share them with you.

1. Stand strong where you started.

Every main character has an origin story.

Go back to where you began. The roots. The why. The moment that set everything in motion.

When I was building a character, I asked: How did I get here? What shaped me? What brought me to this exact point?

There was a moment you knew something wasn't working—when everything you'd lived through suddenly clicked. You realized you had something to offer: a service, a product, a perspective that could change lives.

Own your backstory. It's woven into you. And it's what makes your main character energy uniquely yours.

2. Admit what needed to change.

Main characters don't evolve without tension.

For me, the truth was simple: I struggled to tell my own story. So I got really good at telling everyone else's.

But that friction became the work.

Learning how to articulate meaning, transformation, and truth for my clients taught me how to do it for myself—and it shaped a business rooted in storytelling for female founders.

Ask yourself: What wasn't working? What were you avoiding? What truth had to be named?

That tension is the catalyst. It's the moment you stop thinking about the role—and step fully into it.

3. Take pride in the journey.

Main character energy isn't about perfection—it's about the arc.

People connect through the journey. The obstacles you moved through. The progress you earned. The people you helped along the way.

Choose two or three stories you return to often—your touchstones. The scenes that prove you're not pretending… you're becoming.

When you share your journey with intention, your audience isn't judging you. They're rooting for you.

4. Honor the change you create.

Main characters change the room simply by showing up.

Own this: because of you, people's lives are different.

Not because of someone else. Because of something you built. Something you chose.

I used to feel this at the end of a play—when the applause came. It wasn't ego. It was acknowledgment. Proof that the story landed.

This is your curtain call too.

Stand in it. Receive it. Honor the impact you've made.

Imposter syndrome is a natural part of being a female founder. But when you carry these four tools with you, you step into your main character energy.

Use them when you speak up. When you introduce yourself. When you pitch your work.

You stop waiting for permission.

You take back the lead.

And you show up as the brightest star in the room.

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