27 Entreprenista Brands That Deserve a Spotlight in Taylor Swift’s Love Story

So it finally happened. Taylor Swift is engaged, and the internet exploded. Memes, Easter eggs, celebratory posts. It’s giving a full-on cultural moment (again).

And we know that as brand builders and marketers: when Taylor wears it, carries it, or posts about it, the world pays attention. We’ve all seen the Taylor Swift Effect in action, taking small businesses from “up-and-coming” to “can’t-keep-it-in-stock” overnight. Just ask Entreprenista founder Aliet Buttleman, whose Glitter Fazit speckles became a must-have the second Taylor wore them to a Chiefs game, generating millions of dollars in revenue.

What used to be known as “The Oprah Effect” has now become “The Taylor Swift Effect.” I still remember when Sara Blakely’s Spanx skyrocketed after being named on Oprah’s Favorite Things. Today, that same magic happens every time Taylor is spotted wearing or carrying something new. Sammi Cohen, founder of Social Currency shared on Instagram, “it may change the entire wedding industry forever…if she wears it, books it, mentions it, it’s going to sell out.”

One look, one accessory, one product. Suddenly the spotlight is shining on a founder’s life’s work, creating what we call, true Entreprenista business magic.

So Taylor (and Swifties everywhere), we’ve handpicked the most incredible products from our Entreprenista community to make your wedding journey unforgettable. As one of the world’s most influential women, you have the unique opportunity to shine an even brighter light on these inspiring founders by choosing their creations. From bridesmaid gifts to dresses, décor to day-of must-haves, consider this your go-to guide for everything you’ll need on the way to “I do.”

The Dress & The Look

Hayley Paige Wedding Dress - Founder: Hayley Paige
No Taylor Swift wedding look would be complete without a dreamy gown, and few designers capture whimsy and romance quite like Hayley Paige. With layers of tulle, delicate beading, and modern fairytale vibes, this dress feels like it was made for Taylor’s love story moment.

The Beachwaver - Founders: Erin and Sarah Potempa
For Taylor’s signature cascading waves, the Beachwaver is the ultimate glam tool. Trusted by stylists and adored by brides everywhere, it’s effortless, chic, and perfect for achieving that timeless Swift look on the big day.

Imperial Lola Bridal Accessories - Founder: Grace Olayiwola

Iconic bridal accessories for Taylor’s big entrance or spirited photoshoots.

Aaron & Otto - Founder: Morgan Lituchy

Personalized jean jackets for post-party looks or creative bachelorette gifts that channel Taylor’s signature style.

Change of Scenery Bridal Apparel - Founder: Jamie Banks

Ivory/gold bikinis for the honeymoon, white eyelet dresses for bridal showers, or mini dresses for flower girls, all with a modern, resort vibe.

Waverles Pearly Bow in Dove – Founder: Brianna Amoroso

Taylor’s new romantic vibe finds a perfect match in this soft, cloudlike pearly bow. Worn in her hair during the ceremony or reception, and echoed in mini versions for flower girls or bouquet accents, this accessory carries tender meaning and timeless charm, weaving Taylor’s personal style and story into every moment.

Farah Naz Sapphire Gown - Founder: Farah Naz

A sapphire blue crystals gown for the engagement party, elegant glamour with a hint of Taylor sparkle.

Mabel's Labels Personalized Wedding Labels - Founder: Julie Cole

Sparkly personalized name labels for the new Mr. & Mrs. and for every guest or member of the wedding party.

Pre-Wedding Celebrations

Bonjour Fête Party Supplies - Founder: Rachel Huntington

From engagement soirées to the reception after-party, Bonjour Fête’s curated collection of festive partyware, themed décor, table settings, and whimsical accessories sets the scene for an unforgettable wedding journey.

Personality Plates by AmyWynne Designs - Founder: Amy Wynne Rees‍

Bridesmaid gifts that make a statement. These personalized plates and matching glassware turn any bridal shower or bachelorette into an unforgettable celebration.

Lovehearted Kiddos Bows - Founder: Ashley Franklin

A flower girl moment Taylor’s guests would never forget. These handmade bows are the sweetest accessory for the youngest member of her bridal party.

DTOCS Sustainable Tableware - Founder: Pallavi Pande

Eco-chic, compostable palm-leaf plates and tableware; make every celebration zero-waste and support women artisans worldwide.

Joyza Custom Event Décor - Founder: Vivian Knox

From the engagement party to the bachelorette, Joyza makes personalized décor and favors that elevate every event leading up to “I do.”

Your Virtual Admin Expert Wedding Planning - Founder: Gwendolyn Young

Behind-the-scenes executive assistant support, manage vendors, timelines, expenses, and keep every detail flawless.

Durable Minds Leadership Deck - Founders: Jillian Ferry & Dr. Anh Lee‍

A unique twist for pre-wedding gatherings, this self-leadership deck sparks conversation, reflection, and meaningful bonding, perfect for a bridesmaid weekend retreat.

Vibewell Voyages - Founder: Tasya Buckels

Honeymoon planning, but elevated. Vibewell Voyages curates soulful, luxury travel experiences, ideal for Taylor and Travis’s first getaway as newlyweds.

FrutaPOP Personalized Boozy Ice Pops - Founder: Tracy Rassin

Custom Taylor and Travis-themed boozy ice pops can add a fun, personalized twist to their engagement party, bachelorette, or wedding day. 

Eonian Supreme Recovery Cream - Founder: Danielle Ruess

Between pre-wedding events and planning stress, brides need resilient, glowing skin. Eonian’s clean, vegan Supreme Recovery Cream restores skin balance and calms irritation, perfect for Taylor to use leading up to her day or gift at her bachelorette party for radiant, stress-free moments.

Five Springs Infused Bourbon – Founder: Lisa Sawyer Derman

For a bar experience that’s both chic and effortless, Five Springs Bourbon offers richly flavored infusions like Vanilla Maple, Blood Orange, and Honey Sage. This woman-founded brand enhances wedding festivities with beautifully presented bottles that double as decor, and signature cocktails that delight guests, simplify service, and add a festive vibe from rehearsal dinners to dance floors.

Starsoul Custom Friendship Tees - Founder: Sandra Jacquemin

Imagine personalized friendship tees that not only celebrate the bond between Taylor and her closest friends but also give back to schools across the U.S. With every tee, Taylor supports education and community spirit, making these gifts a meaningful symbol of connection and generosity.

Blind Tiger Spirit-Free Lavender French 75 – Founder: Rebecca Styn

A nod to Taylor’s favorite color and iconic song, this elegant, sparkling alcohol-free cocktail blends lavender, cherry, lemon, and juniper. It’s perfect for toasts, receptions, or morning-of celebrations, offering an inclusive, beautiful drink experience for every guest, whether they savor it as is or prefer a champagne or gin twist.

Self-Care & Calm Before “I Do”

SAINT Jō Complete Skincare Set - Founder: Allyse Cirillo

Glowing skin is the ultimate bridal accessory. SAINT Jō’s complete set delivers hydration and radiance, ensuring Taylor looks flawless from the engagement party to the final dance.

Dare to Declare Vision Boards - Founder: Debbi Sluys

Manifest the perfect love story. Taylor and her bridal party could design mini vision boards at the shower or bachelorette as a grounding, creative activity that doubles as a keepsake.

La Joya Cosmetics Sample Set Collection - Founder: Neyanel Vasquez

A multi-functional hair oil perfume sample set for Taylor and each guest, long-lasting memories and salon grade fragrance, plus scalp customization for all.

MASAMI Mekabu Shine Hair Serum - Founder: Lynn Power

Keep hair impeccably shiny and sleek for every event; this serum is a must for the bride and bridal party.

Leaves of Leisure Tea - Founder: Allison Ullo

Because every bride needs a moment to sip and reset. These chic tea canisters make thoughtful gifts for bridesmaids or a calming ritual for Taylor herself before the big day.

Wedding Day Must-Haves

Scentille Candles - Founder: Nimmi Chainani‍

Set the mood for the ceremony and reception with luxury candles that guests will always remember. A scent can define a moment, and these are made to create lasting memories.

GRRIPP Heel Sling - Founder: Tina Wright
Dancing the night away in heels? Not a problem. The GRRIPP Heel Sling keeps shoes secure and comfortable so Taylor can twirl from first dance to afterparty.

Happy Yellow Paper Bridesmaid Invitation - Founder: Michelle Meyers

Taylor’s own “track list reveal”, chic pink cards for inviting the glam squad and bridesmaids in style.

Vuliwear Luxury Eyewear & Crossbody Bags - Founder: Dionne Ellison

Gift luxury eyewear to the bridal party, or crossbody bags for groomsmen, and fashion-forward details for the celebration.

Two Dog Moms “Love Story” Dog Collars (site will be live mid-September) - Founder: Marybeth Henderson 

Custom “Love Story” collars so Taylor’s pets join the wedding fun in on-theme style.

WGM Weddings Full-Service Planner - Founder: Shir Buslovich

Comprehensive planning from a women-led team ensures Taylor’s wedding is authentically hers from start to finish.

Workshop Underground Akoya Pearl Collection - Founder: Ruben Luna

Pearls are making a heartfelt comeback, and Workshop Underground’s Akoya Pearl Collection brings a fresh, modern elegance that’s perfect for Taylor.

Celebrating Love With Entreprenista League Business Magic

Taylor Swift’s wedding isn’t just a celebration of love and style, it’s a powerful opportunity to amplify women by choosing brands founded and led by Entreprenista League members. 

Every bouquet, every handcrafted keepsake, and every thoughtful detail will carry the warmth, creativity, and vision of our amazing founders shaping their own legacies. 

By partnering exclusively with Entreprenista-founded businesses, Taylor can make a meaningful impact that goes far beyond the day itself, supporting women and the business magic we all create.