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"When you actually start to look at what's working you realize that 80% of what you're doing you could actually stop doing and if you just focused on the 20%, you would make more."
There’s a version of business growth that looks fast from the outside—but behind it is years of pattern recognition, decision-making, and learning what actually drives results.
Leanne Lopez Mosley didn’t build Rich Queen by accident. Before entering the online business world, she spent over a decade scaling retail companies to nine and ten figures, developing a deep understanding of operations, leadership, and what makes businesses grow sustainably. When she transitioned into entrepreneurship, those skills didn’t disappear—they translated into a different kind of advantage.
Her early days looked very different from where she is now. From knocking on doors to sell $35 workshop tickets to building a coaching business that relied heavily on her time, energy, and presence, each phase revealed something new about scalability. The turning point came when she realized that even high revenue doesn’t equal freedom if the business depends entirely on you.
In this episode of the Entreprenista Podcast, Leanne breaks down how she rebuilt her business model—moving from live launches and constant visibility to systems, automation, and AI. She shares how messaging became the foundation of everything, why most founders unknowingly become their own bottleneck, and how she scaled to million-dollar months with a lean team.
You can listen to the podcast here on Spotify and Apple Podcast.
Here are a few moments from the podcast:
Before entrepreneurship, she spent years learning how businesses actually scale:
“I spent 11 years scaling huge retail businesses to nine and ten figures. Straight out of college, I took on big leadership roles in operations, purchasing, and across different retail companies.
Everything I learned about scaling, I learned from that. My background has always been marketing and branding, but also working closely with operations and teams.
Ultimately, leadership is about messaging. Everything you do in your business is about messaging, including how you lead your team and communicate with your customers.”
Her first step into business was far from polished—but it built the foundation:
“In January 2020, I had my first live event in my neighborhood clubhouse. I went door to door, knocking on people’s doors, selling tickets for $35 and trying to convince women to come to my goal-setting seminar.
One week before, only one person had bought a ticket. I had that moment of, do I cancel this?
But I kept going, meeting women who live next door to me or on the same street as me. And it's nerve wracking to stand at the bottom of someone's driveway and walk up and be like, ‘Hi, I'm Leanne. Do you wanna come to my event?’ But it started as workshops and 90 day goal setting seminars and it turned into some of the mindset and productivity things that I taught and very quickly when I began working with women, I very quickly got clients.”
Even after hitting seven figures, she realized the business wasn’t actually scalable:
“I had a million-dollar year. But I realized that whilst I'm not doing sales calls and I'm not doing live launches, I am my sales system. It's still a hundred percent me. The only difference is now it's Instagram stories and low ticket paid master classes and launching a new program every month. I was like, this is not a scalable business.
The business was still dependent on me showing up to make money.
When I thought about the companies I had worked in, the system made the money—not one person. That’s when I realized something had to change.”
That realization led her to completely rebuild how her business worked:
“I couldn’t find anyone who had the model I wanted. I saw what the bro marketers were doing and I didn’t want that. I looked around the female entrepreneur space and no one was modeling what I wanted either.
So I decided I had to build it myself. I stripped everything back to three signature programs, focused on mastery, and removed myself as the sales system.
We went on to do $11 million in a year from an audience of 22,000 people.”
At the core of everything was a shift in how she approached messaging:
“When I looked at why I needed sales calls and live launches, the only difference between me and others was messaging.
I realized I was showing up trying to convince people. Instead, I asked myself, how would I speak if people were already buying?
When I changed that, the sales started to come in a completely different way. It felt more effortless because the messaging was doing the work.”
Building AI wasn’t about trend—it was about solving a real scaling problem:
“I got to a point where everyone wanted access to me, and I started to feel capped. There’s one of me, but thousands of women who needed support.
I realized I had built a scalable business model, but I had become the ceiling.
So I created Leanne AI from a place of necessity. When I started using it, I had a $500K week and then a $2 million month.”
You may also like:
- Five Practical Ways to Integrate AI Into Your Business Right Now
- AI Changed How I Build, Not What I Post.
- Annette Merriman’s Mission to Make AI Accessible for Small Businesses
Exclusives for Entreprenistas!
Connect with Leanne:
- She Makes Bank
- Leanne AI
- Freedom Funnels
- Linkedin
- Instagram: @theleannelopezmosley
- Rich Queen Podcast
Thanks for tuning into this week’s episode of The Entreprenista Podcast - the most fun business meeting for women founders and leaders. If you enjoyed this episode, please subscribe to the show and leave a review wherever you get your podcasts.
Apple Podcasts | TuneIn | Spotify | Stitcher | iHeart Radio | GooglePlay
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Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.
Updated on: May 1, 2026
Guests
Leanne Lopez Mosley
Hosts
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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