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“I think one of the parts that is very exciting is that by sharing your knowledge, you empower other people to follow their dreams. Being an entrepreneur is not only following your journey, but also giving back.”
This week on the Entreprenista Podcast, we revisit a conversation between Stephanie, Courtney and Andrea Lisbona. When Andrea launched Touchland in 2010, hand sanitizer was a sticky, smelly afterthought until she reimagined it as a skincare experience. Fast-forward to 2020: her vegan, cruelty-free brand exploded with 2000% growth overnight. But the real story? The decade of grit, supply chain battles, and investor gut-checks that came before.
Andrea’s story isn’t just about building a business, it’s about rewiring your brain for resilience. She shares how her worst days as a woman founder (container accidents, investor rejections, sleepless negotiation marathons) became her fuel.
You’ll hear how she broke every "rule" from spending five years in the trenches as a distributor before launching her own product, to refusing "easy money" from misaligned investors, and why trusting her gut was her ultimate advantage.
What we talked about:
How did Touchland come to be? [3:10]
Andrea’s Tips for Raising Money for Your Business [8:05]
Touchland’s Biggest Challenges and its Future [17:50]
Dealing with Surprises when Running a Business [28:40]
Touchland’s Favorite Business Tools [36:30]
Connect with Andrea:
@andrealisbona on Instagram
@andrealisbona on X/Twitter
Join our Entreprenista League community of women founders! You’ll have access to a private community of like-minded Entreprenistas who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website and social channels, and access to Office Hours with top founders who have been on our show! We can’t wait to welcome you, support you, and be part of your business journey!
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Guests
Andrea Lisbona
CEO of Touchland
Hosts
Courtney Spritzer
Courtney Spritzer is a serial entrepreneur, angel investor, author, and community builder with a passion for creating brands and platforms that empower women to lead, grow, and thrive.
In 2012, she co-founded Socialfly, a leading social-first digital and influencer marketing agency. Over the course of a decade, she helped scale the business into an award-winning agency working with Fortune 500 brands and emerging startups, building a powerhouse team and culture along the way. In 2024, Socialfly was acquired.
In 2018, Courtney launched the Entreprenista Podcast to spotlight the stories of inspiring women founders. That passion evolved into Entreprenista Media in 2021, a media platform and community supporting women entrepreneurs at every stage of growth. She now co-leads the continued expansion of The Entreprenista League, a membership-driven community and ecosystem for founders.
As an angel investor, Courtney supports female-led and mission-driven startups aligned with her vision for a more inclusive and equitable business landscape.
She is the co-author of Like, Love, Follow: The Entreprenista’s Guide to Using Social Media to Grow Your Business (2015), a strategic guide for leveraging social platforms to drive business success.
Her work and ventures have been featured in Bloomberg, Forbes, Inc., Entrepreneur, and The New York Times. She is committed to championing visionary founders and helping build the next generation of impactful, community-driven businesses.
Stephanie Cartin
Stephanie Cartin is a serial entrepreneur, investor, podcast host, community builder, and a champion for women founders. She created the Entreprenista League, a community for women founders, to provide resources and support necessary at all business stages. She’s also the Co-founder of Socialfly, one of the first social media marketing agencies, as well as Entreprenista Media and Pearl Influential Capital which was recently acquired by Cherub. Stephanie has shared her journey managing her health challenges with Multiple Sclerosis, Infertility, and a complicated pregnancy and is an advocate for women going through similar challenges. Her story and businesses have been featured on the Today Show, Bloomberg and Forbes. Consider Stephanie your biggest business cheerleader.
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