Natasha Walstra Is on LinkedIn to Get Off LinkedIn

A client of Natasha Walstra’s laughed as he said, “I love that my LinkedIn coach hates LinkedIn as much as I do.” She doesn’t hate it. She just refuses to treat it like a stage.

Natasha Walstra is a LinkedIn coach and the creator of the REALationship Growth Method™. She helps women founders turn visibility into real revenue. A longtime member of the Entreprenista League and one of its top referrers, she runs a session that is one of the community’s most attended office hours. Natasha helps founders show up on LinkedIn without burning out.

On LinkedIn to get off LinkedIn

Natasha’s whole philosophy is built on trust. In what she calls a trust recession, she argues that going from a cold connection to a client is painful and slow. Her alternative is warm. “Go hang out in places where there’s already established trust and then nurture those relationships,” she says.

That means no cold outreach and no cold calling. “It’s creating signals of intent and then acting on those signals of intent,” she says. The result is a sales process she describes as empowering, sustainable, and profitable, one that does not feel like the “sleazy, icky stuff” so many founders dread.

Built for two kinds of founders

Her cohort serves two people. The first is an established founder who has been posting on LinkedIn and is frustrated that nothing is converting. The second is someone newer who feels overwhelmed and has no idea where to begin. Both want the same things: visibility and sales.

Her clients span service and product businesses, from coaches and consultants to health and wellness brands and travel agents. The common thread is that they are not trying to become influencers. “They’re trying to be visible, showcase their expertise, and be valuable,” she says.

The algorithm you can’t control

Natasha does not chase the algorithm. “Even they don’t know what’s going on with the algorithm,” she says of a recent conversation with LinkedIn itself. Her advice is to focus on what you can control, which is the quality of conversations you’re having behind the scenes and the relationships you’re building off the platform. Meanwhile, watch the metrics that signal intent, like profile views and new followers, rather than impressions.

Because the approach is rooted in real connection, it holds up when life happens. When she took a week off LinkedIn posting when she felt herself burning out, it turned into her best week ever, because she was focusing on actually having conversations.

A keynote that came from a shared table

Natasha gave her first keynote this year, and it traces directly to the community. She met Mary Seats at Founders Weekend, seated at her table, and by the end of the event Mary had invited her to speak at her conference the following weekend. “That was so incredible,” she says. “You never know who you’re gonna meet.”

Natasha has another cohort starting in August and a community office hours session that same month, focusing on “Why Your LinkedIn Isn’t Converting and the System That Fixes It.” You can follow her on LinkedIn, and she also offers a REALationship Signalap that helps you ‘read the room’ on LinkedIn and how you can “Glow Up” your profile.

If Natasha’s approach to building real relationships over chasing the algorithm resonates, the Entreprenista League is where women founders find meaningful connection and build alongside business best friends.

Learn more about the Entreprenista League right here.