Entreprenistas Are Landing in Target

From hand-beaded bracelets to viral beauty patches, these women-led brands are breaking into shelves nationwide—and building movements along the way.

They didn’t wait to be discovered. They built brands so powerful, retailers couldn’t ignore them.

This year, six Entreprenista League members made the leap from founder-led to nationwide shelf space—with Target as their next big milestone. Their stories are as strategic as they are inspiring—and a masterclass for women founders aiming to go big.

These founders didn’t just chase virality or perfect packaging. They focused on connection, culture, and community. They stayed visible, relevant, and ready—so when the shelf space opened, they were already the obvious choice.

Adriana Carrig, Little Words Project

What started in her parents’ basement became a movement for kindness.

Adriana Carrig began crafting beaded bracelets in 2013—each one designed to spark connection and encourage women to pay it forward. A decade later, Little Words Project is in over 900 Target stores nationwide, without ever taking outside funding.

Adriana scaled her community-first brand with grassroots loyalty and a mission that resonated. Celebrity fans like Lizzo, Alicia Keys, and Eva Longoria helped amplify the message—but it was consistency and vision that carried it all the way to Target shelves.

Michelle Cordeiro Grant, Gorgie

She disrupted the energy drink space with a bold, feel-good alternative.

As the founder of Gorgie, Michelle Cordeiro Grant wasn’t trying to fit into the traditional beverage mold—she wanted to build a movement. Less than two years in, Gorgie landed on Target shelves nationwide, bringing clean, health-forward energy drinks to a new generation of wellness consumers.

With vibrant branding and a message that speaks to modern women, Gorgie proves that quick retail wins are possible when your product, positioning, and purpose are crystal clear.

Rachel Huntington, Bonjour Fête

She turned a celebration side hustle into a national retail moment.

From her first boutique party shop to Target shelves, Bonjour Fête founder Rachel Huntington built her business around beauty, detail, and elevated celebration.

Their debut Target collection—focused on chic, affordable graduation party goods—marks a milestone moment. It’s proof that a brand built around lifestyle and product design can turn everyday purchases into shareable experiences.

⁠Use code ENTREPRENISTA for a special discount on your next Bonjour Fête order!⁠

Listen to Rachel's Entreprenista Podcast episode right here.

Aliett Buttelman & Nina LaBruna, Fazit

One viral moment. One iconic look. One massive retail breakthrough.

Co-founders Aliett and Nina transformed a TikTok-fueled Taylor Swift makeup trend into a beauty brand that’s now in over 1,000 Target stores.

Their Glitter Freckles patches took off online—but what scaled Fazit was strategy: launching exclusives, staying relevant, and building a brand that lives beyond one viral moment. They're now projecting $40 million in retail sales this year alone.

Anouck Gotlib, Belgian Boys

She brought European-style breakfast to the Target aisle.

In 2022, Anouck Gotlib launched Belgian Boys’ Brioche French Toast exclusively at Target. What started as a single product is now stocked in over 1,200 Target stores.

With playful packaging, premium ingredients, and a brand rooted in joy, Belgian Boys meets the modern family where they are—busy, health-aware, and hungry for easy, indulgent breakfasts. It’s convenience with heart, and a reminder that everyday moments deserve a little magic too.

Melissa Clayton, Tiny Tags

She didn’t chase the shelf—she built the brand first.

Melissa Clayton knew her brand’s power wasn’t in doing everything—it was in doing one thing exceptionally well. She focused Tiny Tags solely on personalized jewelry for moms, built deep community trust, and ran a tight, profitable business.

Target first reached out in 2017. The timing wasn’t right. But she stayed in touch. By 2023, the test run turned into a full national rollout: 1,600 stores and a projected $9M in retail sales.

Her secret? Clarity, consistency, and the patience to grow before you pitch.

These Entreprenistas didn’t wait for permission. They built brands that earned the shelf.

Here’s what made the difference:

• Clear brand identity: A product that solves a real need and tells a bigger story.
  
  
• Engaged, loyal community: Proof of demand before hitting retail.
  
  
• Operational readiness: Infrastructure to support scaling—fast.
  
  
• Cultural momentum: Visibility and relevance far beyond the product itself.
  
  
• Relentless consistency: They didn’t go viral overnight. They showed up every day.

Their stories remind us: Getting into Target isn’t just a dream. It’s a strategy. And it starts with the brand you're building right now.

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